Employer Content Marketing

Employer Branding in Startup Mode - Why Iteration and Experimentation is The Key to Success

Why treating employer branding like a startup can be the most effective approach for organisations of any size or budget - Welcome to the the next…

Mar 30 • Chris Le’cand-Harwood

Understanding Workplace Happiness with Matt Phelan, The Happiness Index

I was invited to the launch of The Global Workplace Happiness Report at Google London and I got to chat with Matt Phelan before the day started.

Mar 26 • Chris Le’cand-Harwood

How to turn moments into content

Here's a short guide on how to create months of content in one day. I've done all of these and they work really well.

Mar 18 • Chris Le’cand-Harwood

Turning Workplace Culture Into Content: My Conversation on The Culture Profit Podcast

It was great to be in the guest seat of a podcast for once. Here's the chat on The Culture Profit Podcast about how to turn workplace culture into…

Mar 12 • Chris Le’cand-Harwood

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1:35

Employer Branding at Scale: Aligning Stakeholders, Teams & Technology

I'm chatting with in-house practitioners about employer branding in my latest series. First up is Jane Mehringer - Global Head of Talent Attraction at…

Mar 9 • Chris Le’cand-Harwood

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February 2026

Building Sustainable Employer Brand Content with an Employer Content Marketing Engine

Here's my practical framework for a continuous, scalable content system that fuels an organisation's employer branding.

Feb 7 • Chris Le’cand-Harwood

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January 2026

A Quick Look At RAD Awards-Winning Work [Single Use of Video]

I couldn’t make the RAD Awards last night, but one of the winners caught my eye, so here’s my take on it from a few months ago.

Jan 30 • Chris Le’cand-Harwood

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AI isn’t replacing employee stories. It’s finally letting us use them properly.

Why AI might finally solve employer branding’s biggest content problem.

Jan 25 • Chris Le’cand-Harwood

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4:44

Turning Workplace Culture into Content: Why Advertising Sells, but Content Builds Trust

I wrote something recently that I wanted to share with you [and shout out to AI that helped me turn it into a video - for those who don't have time to…

Jan 18 • Chris Le’cand-Harwood

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The 5 Pillars of Employer Content Success: Final Episode in our "Co-Created" Series | Employer Content Club

Watch now | In the finale of Employer Content Club's Co-Created Series, Chris Murdoch and I share the five essential pillars for creating authentic…

Jan 15 • Chris Le’cand-Harwood

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December 2025

Getting the Balance Right in Employer Brand Video Productions

How do you get the balance between high-end productions with employee generated video? Erik from Police Now shares all.

Dec 30, 2025 • Chris Le’cand-Harwood

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2:13

Co-creating with employees: How Police Now uses employee generated content to run an agile and sustainable content operation

In Episode 4 of Employer Content Club’s Co-Created Series, Chris Murdoch and I chat with Erik Rivas from Police Now about how employee generated content…

Dec 19, 2025 • Chris Le’cand-Harwood

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