Employer Content Marketing

Building Sustainable Employer Brand Content with an Employer Content Marketing Engine

Here's my practical framework for a continuous, scalable content system that fuels an organisation's employer branding.

Feb 7 • Chris Le’cand-Harwood

1

January 2026

A Quick Look At RAD Awards-Winning Work [Single Use of Video]

I couldn’t make the RAD Awards last night, but one of the winners caught my eye, so here’s my take on it from a few months ago.

Jan 30 • Chris Le’cand-Harwood

2

AI isn’t replacing employee stories. It’s finally letting us use them properly.

Why AI might finally solve employer branding’s biggest content problem.

Jan 25 • Chris Le’cand-Harwood

2

4:44

Turning Workplace Culture into Content: Why Advertising Sells, but Content Builds Trust

I wrote something recently that I wanted to share with you [and shout out to AI that helped me turn it into a video - for those who don't have time to…

Jan 18 • Chris Le’cand-Harwood

1

3

3:49

The 5 Pillars of Employer Content Success: Final Episode in our "Co-Created" Series | Employer Content Club

Watch now | In the finale of Employer Content Club's Co-Created Series, Chris Murdoch and I share the five essential pillars for creating authentic…

Jan 15 • Chris Le’cand-Harwood

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2:18

December 2025

Getting the Balance Right in Employer Brand Video Productions

How do you get the balance between high-end productions with employee generated video? Erik from Police Now shares all.

Dec 30, 2025 • Chris Le’cand-Harwood

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2:13

Co-creating with employees: How Police Now uses employee generated content to run an agile and sustainable content operation

In Episode 4 of Employer Content Club’s Co-Created Series, Chris Murdoch and I chat with Erik Rivas from Police Now about how employee generated content…

Dec 19, 2025 • Chris Le’cand-Harwood

2

We’re Building a Content Community for Employer Branders. Yesterday Reminded Us Why.

Chris Murdoch and I are building a content community for employer branders working in-house. And our day in London yesterday was a special one for us.

Dec 12, 2025 • Chris Le’cand-Harwood

2:09

Inside AI: How AI is Helping Employer Branders [Interview with Ally Brown]

How AI Became Ally's Employer Branding Superpower (Co‑Created Series - Employer Content Club)

Dec 10, 2025 • Chris Le’cand-Harwood

2

3:38

How to Co-Create Content With Employees | Inside VCA's Co-Creation Strategy

How a solo employer brand practitioner gets busy staff to create authentic content - without the friction. Welcome to Episode 3 of the 'Co-Created…

Dec 3, 2025 • Chris Le’cand-Harwood

1

November 2025

What Does The Grand Prix Winner at The Recruitment Marketing Awards Look Like?

As part of the latest episode in our series “Co-Created: How to build authentic content with your employees,” I chatted with Chris Murdoch about BP’s…

Nov 10, 2025 • Chris Le’cand-Harwood

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2:25

A look at the Employer Brand Award Winner at the Recruitment Marketing Awards

As part of our Employer Content Club Co-Created series, I kept an eye on some of the award winners at the Recruitment Marketing Awards. Here's a short…

Nov 3, 2025 • Chris Le’cand-Harwood

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3:02