Employer Content Marketing

Inside The Reset: five things talent pros need to hear from Steven Bartlett and Dr Kristen Holmes

Failure, humility, 1% gains, psychological safety, paper walls. Notes from an event that was well worth the evening in London.

Apr 26 • Chris Le’cand-Harwood

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Employee Advocacy: From Distribution Channel to Business Driver

But there's a gap between where most organisations are and where they could be. Andy Lambert - Author of Spheres of Influence - joined me to talk about…

Apr 19 • Chris Le’cand-Harwood

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Your EVP Has an Expiry Date

If your employee value proposition hasn't changed in the last 18 months, it probably should have. Not because the format is tired. Because your…

Apr 12 • Chris Le’cand-Harwood

March 2026

Employer Branding in Startup Mode - Why Iteration and Experimentation is The Key to Success

Why treating employer branding like a startup can be the most effective approach for organisations of any size or budget - Welcome to the the next…

Mar 30 • Chris Le’cand-Harwood

Understanding Workplace Happiness with Matt Phelan, The Happiness Index

I was invited to the launch of The Global Workplace Happiness Report at Google London and I got to chat with Matt Phelan before the day started.

Mar 26 • Chris Le’cand-Harwood

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How to turn moments into content

Here's a short guide on how to create months of content in one day. I've done all of these and they work really well.

Mar 18 • Chris Le’cand-Harwood

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Turning Workplace Culture Into Content: My Conversation on The Culture Profit Podcast

It was great to be in the guest seat of a podcast for once. Here's the chat on The Culture Profit Podcast about how to turn workplace culture into…

Mar 12 • Chris Le’cand-Harwood

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Employer Branding at Scale: Aligning Stakeholders, Teams & Technology

I'm chatting with in-house practitioners about employer branding in my latest series. First up is Jane Mehringer - Global Head of Talent Attraction at…

Mar 9 • Chris Le’cand-Harwood

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February 2026

Building Sustainable Employer Brand Content with an Employer Content Marketing Engine

Here's my practical framework for a continuous, scalable content system that fuels an organisation's employer branding.

Feb 7 • Chris Le’cand-Harwood

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January 2026

A Quick Look At RAD Awards-Winning Work [Single Use of Video]

I couldn’t make the RAD Awards last night, but one of the winners caught my eye, so here’s my take on it from a few months ago.

Jan 30 • Chris Le’cand-Harwood

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AI isn’t replacing employee stories. It’s finally letting us use them properly.

Why AI might finally solve employer branding’s biggest content problem.

Jan 25 • Chris Le’cand-Harwood

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Turning Workplace Culture into Content: Why Advertising Sells, but Content Builds Trust

I wrote something recently that I wanted to share with you [and shout out to AI that helped me turn it into a video - for those who don't have time to…

Jan 18 • Chris Le’cand-Harwood

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