Employer Content Marketing

Employer Content Marketing

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April 2025

March 2025

Use AI to Help Tell Your Organisation's Story | Plus a Look Inside Content Marketing Pod Ltd
Wondering how AI could help explain your organisations why and what? I took one of the latest AI tech from Google to experiment.
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Chris Le’cand-Harwood
1:31
Unlocking Intranet Success: Engaging employees and boosting productivity with Ben Leach
Intranets often get a bad rap! And rightly so. Too often they are places where information and communication goes to die. But it doesn't have to be that…
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Chris Le’cand-Harwood
📊 Rate your Employer Content Marketing in 2 minutes
Ever wondered how your employer content marketing stacks up? I've built something for you ⬇️
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Chris Le’cand-Harwood
The path to more innovative and authentic employer branding [The Production Mindset]
When I recently hosted Rozana Green [Diversity Outreach Lead at the BBC] on my podcast, our conversation touched on something transformative for…
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Chris Le’cand-Harwood

February 2025

Turn your careers site into an employer branding asset
Careers sites continue to play a key role in employer branding. Victor Rubin, Employer Branding Manager at BlaBlaCar, shares is experience from a recent…
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Chris Le’cand-Harwood
Get more of the latest thinking in employer branding [Belgrade Edition]
I came back from the Empple Festival in Belgrade with lots of the latest thinking in Employer Branding. Here are more interviews with some of the…
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Chris Le’cand-Harwood
A producer's guide to employee stories: Lessons from the BBC
Here's a clip of my chat with Rozana Green, Diversity Outreach Lead at the BBC. During 16 years she's produced on iconic programmes from Radio 1 to…
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Chris Le’cand-Harwood
2:05
Behind Content: Helping Gen Z find their force with the RAF
What does it take to produce video that helps people take the first step in their career with confidence? We go behind the scenes of a production that I…
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Chris Le’cand-Harwood
0:25

January 2025

Behind Content: How to co-produce content with employees
How do you produce content in true partnership with employees? We go behind the scenes of a production I worked on with AudienceLink and Cygnet.
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Chris Le’cand-Harwood
1:29
Employer Branding by Employee Experience Design | ft. Steve Usher at Empple, Belgrade 🎥🇷🇸
Here's another episode brought to you from Belgrade. It's all about employee experience design and its role in employer brand building.
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Chris Le’cand-Harwood
13:58
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