Employer Content Marketing

Employer Content Marketing

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Turning Workplace Culture Into Content: My Conversation on The Culture Profit Podcast

It was great to be in the guest seat of a podcast for once. Here's the chat on The Culture Profit Podcast about how to turn workplace culture into content.
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1:35
Employer Branding at Scale: Aligning Stakeholders, Teams & Technology
I'm chatting with in-house practitioners about employer branding in my latest series. First up is Jane Mehringer - Global Head of Talent Attraction at…
 • Chris Le’cand-Harwood
0:27
Building Sustainable Employer Brand Content with an Employer Content Marketing Engine
Here's my practical framework for a continuous, scalable content system that fuels an organisation's employer branding.
 • Chris Le’cand-Harwood
A Quick Look At RAD Awards-Winning Work [Single Use of Video]
I couldn’t make the RAD Awards last night, but one of the winners caught my eye, so here’s my take on it from a few months ago.
 • Chris Le’cand-Harwood
AI isn’t replacing employee stories. It’s finally letting us use them properly.
Why AI might finally solve employer branding’s biggest content problem.
 • Chris Le’cand-Harwood
4:44
Turning Workplace Culture into Content: Why Advertising Sells, but Content Builds Trust
I wrote something recently that I wanted to share with you [and shout out to AI that helped me turn it into a video - for those who don't have time to…
 • Chris Le’cand-Harwood
3:49
The 5 Pillars of Employer Content Success: Final Episode in our "Co-Created" Series | Employer Content Club
Watch now | In the finale of Employer Content Club's Co-Created Series, Chris Murdoch and I share the five essential pillars for creating authentic…
 • Chris Le’cand-Harwood
2:18
Getting the Balance Right in Employer Brand Video Productions
How do you get the balance between high-end productions with employee generated video? Erik from Police Now shares all.
 • Chris Le’cand-Harwood
2:13
Employer Content Marketing
Employer Content Marketing
Want to attract and retain the best talent through content marketing? Chris Le'cand-Harwood chats with experts inside and outside of employer branding to help you.
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