Standing out as an employer is pretty hard. Being distinctive is hard…and AI is making it even harder. Producing employer branding content is just an AI prompt away, but it can end up sounding like everyone else’s.
One of the best ways we’ve found to be distinctive is documentary - the giving your people the room to talk about their work in their own words, in the places where they feel comfortable.
When I think about the work I enjoy most, it’s spending time with employees and giving them the space and the opportunity to have a voice. Some of the best moments come when people forget about the camera and just talk about what they do and why it matters to them. Those moments are what help an organisation stand out. They’re good for the people involved too - it’s a chance to be recognised for what they know, feel more engaged, and raise their profile inside the organisation.
When we filmed A Passion for Nursing for Cygnet Health Care, we spent two days with a nurse on her shift. We went in with a clear story arc, but left room within it for the things you can’t plan for, and that’s where a lot of the best moments came from.
That’s what Jonathan Farber and I want to talk about in a webinar later this month.
Employer branding with a documentary mindset
Friday 27the November, 12pm GMT · 30 minutes + Q&A · Online via Zoom
We’ll cover:
why standing out is getting harder, and what AI is doing to employer branding content
why a documentary approach works
how to start documenting worklife in your organisation, with examples from our own work
The second half is all yours for questions.
Request a place: https://bit.ly/docowebinar
Looking forward to it!
Chris
Documentary maker and founder, Content Marketing Pod Ltd