What does Award-Winning work at the Recruitment Marketing Awards look like?
Employer Content Club took a look recently.
As part of the latest episode in our series “Co-Created: How to build authentic content with your employees,” I chatted with Chris Murdoch about BP’s “We’re Making BP Work for Women” campaign.
They won the Grand Prix award - the best of the best on the night.
It was just one of the winners we talked about on our latest Employer Content Club episode.
Taking a closer look
I didn’t judge BP’s category, but they won a few awards. So afterwards I went to the Recruitment Marketing Awards website to take a proper look at what they’d done.
Yes, it had the usual elements - talking heads, nice stories, b-roll cutaways. The kind of production you’d expect from a major campaign.
But what really caught my eye was something called “Walls of Talent.”
Walls of Talent
Picture this: Artists in the streets of India painting murals.
An artful tribute to women who inspire us every day.
But here’s what made it different - they’re not talking about BP’s policies or benefits. They’re talking about grandparents, mothers, daughters, families.
Real tributes. Real stories. Brilliant.
The result? Something powerful was created. And application numbers soared.
Lovely piece of work.
When you move beyond corporate messaging and tap into genuine human stories - stories that celebrate the people who inspire us - you create something that resonates.
📺 Watch the full episode here
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Note: While I attended and discussed the Recruitment Marketing Awards in this article, this content is not affiliated with or sponsored by the Recruitment Marketing Awards or anyone connected to this award-winning.
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