You might think AI is a threat to creative work. But in a recent conversation me and Chris Murdoch had with Ally Brown [Employer Branding lead at VCA Animal Hospitals] you’ll see AI as a “sidekick” — especially as a solo practitioner. For her, AI isn’t a rival, it’s a friend and force‑multiplier.
She explains how AI helps her:
Work faster and smarter when she’s doing employer‑branding content alone
Scale her output without increasing headcount or costs
Unlock creativity and consistency that would be hard to sustain manually
If you build content to attract talent or engage employees — and you’re juggling it on your own — that mindset could be a game-changer.
If you’re building an employee-generated content function in-house, this gives you a practical playbook.
Why This Matters for Employer Branders
In the business world, employer branding is still in its infancy - employer brand job titles and teams have only been around since the early-mid noughties. So teams tend to be solo or small - this has held the profession back. Enter AI and its potential to be a huge enabler, if used in the right way.
✅ Stretch your bandwidth
As a one-person team, you often wear multiple hats: content producer, strategist, storyteller, recruiter liaison. AI lets you stretch your bandwidth — it doesn’t replace your judgement or heart, but amplifies your ability to deliver.
✅ Quality at scale
Consistent talent attraction and employee engagement content demands frequency and quality. AI helps maintain that rhythm, even when resources are tight.
✅ Fresh thinking, different outcomes
With AI handling time‑heavy tasks, you free up mental space to think bigger: crafting narratives, aligning content with EVP, experimenting with tone and format.
Want to watch the full conversation with Ally Brown?
Or listen to the episode here.
This is part of the Employer Content Club: Join us.
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Co-Created Series – How to build authentic content WITH employees, not just about them. Hosted by me, Chris Le’cand-Harwood, and Chris Murdoch, co-hosts of Employer Content Club.
This episode is created in partnership with Vouch, the tool Ally uses to make employee content creation frictionless.
Thanks for passing by. Hope this helps.
Chris
