Yesterday reminded me and Chris Murdoch why building Employer Content Club matters.
We spent the morning in a London studio filming the final episode of our “Co-Created” series about how to build authentic content with your employees.
In just one hour, we grabbed loads of valuable conversation, walking through a five-point framework for in-house teams who want to accelerate their content strategy and create work that moves the needle on talent attraction and engagement.
Then we hosted a mini Employer Content Club meetup over lunch with Claire de Souza, Ben Phillips, Rich Gordon and Andy Mallinson. A few hours catching up on the market, sharing stories, but more importantly, just connecting with good people doing this work.
That’s what this is really about.
The Co-Created Series: What We’ve Covered
Episodes so far have covered award-winning work, the challenges facing the industry, and conversations with in-house practitioners about how they’re co-creating content with employees. Real people, real challenges, practical solutions.
Episode 5 (dropping soon) brings it all together with a five-point framework. This one is especially valuable if you’re looking for a systematic approach to employee content that you can actually implement.
We Want You to Be Part of This
Here’s what we’re asking: join us.
We’re building Employer Content Club for in-house employer branders and content practitioners - people working solo or in small teams, figuring this out as they go. They’re exactly who this community is for.
Here’s how to get involved
Check out the Co-Created series - Episodes are available now with practical frameworks and insights from practitioners doing this work. Episode 5 drops either just before or after New Years.
Sign up at Employer Content Club - Get notifications when new episodes drop and be the first to hear about upcoming events.
Join us for events in 2025 - We’re planning both online and in-person gatherings. More details coming soon, but these will be real opportunities to connect, share challenges, and learn from each other.
The community is growing. Yyesterday’s meetup reminded us that there are so many talented people doing this work who would benefit from connecting with each other. That’s what we’re building here.
We’d love you to be part of it.
Chris Le’cand-Harwood
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P.S. If you know someone in-house doing employer brand content work who would benefit from this community, please share this with them. The more diverse voices we have, the better we’ll all become.
