While Employee Generated Content is essential, it’s important [and realistic] to balance high-production content with employee-generated stories.
While it would be great to be able to go on multiple film shoots, the real world doesn’t always have the budget for that. So employee generated content is the answer.
As part of the Employer Content Club series that I’m hosting with Chris Murdoch [host of the Employer Bland podcast], we chatted with Erik Rivas from Police Now.
Here’s a segment of that conversation.
Erik explains that while high-quality videos are important for specific campaigns, they can be time-consuming and expensive to produce. In contrast, employee generated content can be produced quickly and at a lower cost, allowing the organisation to respond to changing recruitment needs promptly.
Watch or listen to the episode here
Join Employer Content Club
If you’re building an employee-generated content function in-house, this episode gives you the practical playbook.
Get access to the next episode in this series (including bonus content about AI) by joining Employer Content Club.
Become a founding member and help shape how we build this community. You’ll get early access to upcoming events we’re planning and be part of the conversation from the start.
👉 Sign up at employercontent.club
About the Co-Created Series
How to build authentic content WITH employees, not just about them.
Hosted by Chris Le’cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.
Proudly created in partnership with Vouch - the tool that makes employee content creation frictionless.
Connect with Erik on LinkedIn
What’s your biggest challenge with balancing high-production and employee-generated content? Drop a comment below or email me at chris@contentmarketingpod.com - I’d love to hear from you.
Chris
