From October to December I had the pleasure of recording a series with my Employer Content Club co-host, Chris Murdoch [Host of the Employer Bland podcast and Co-Founder of Voyse].
And after conversations with practitioners like Ally Brown from VCA Animal Hospitals and Erik Rivas from Police Now, and a night out at the Recruitment Marketing Awards, I got into the studio with Chris just before Christmas.
We met up in London to record the final episode in our “Co-Created” Series. And it felt like the perfect way to wrap up this series.
Throughout Co-Created, we’ve explored how organisations of all sizes can build sustainable content operations. We’ve lifted the bonnet on real content engines, discovered what actually works with limited budgets, looked at award-winning work, and learned how practitioners are feeling about the challenges and opportunities ahead.
Episode 5 wraps the series up with a practical framework to help you co-create content with your employees.
Why these five pillars will help
If you’re a solo practitioner or part of a small EB team then the five pillars are here for you.
This is not a theoretical model, but five practical pillars built from real conversations with people doing this work every day [and based on our own experiences working in employer content marketing].
What we cover in the episode
Without giving too much away (because I really want you to watch or listen to get the most value from this!), here’s what we explore:
The mindset shift that unlocks creativity - It’s not about having more time, it’s about creating the right conditions for ideas to flow. I share my “Airplane Mode” approach and why stepping away from your desk might be the most productive thing you do all week.
Getting buy-in from busy people - Your colleagues are swamped. So how do you get them excited about creating content? We explore the “what’s in it for them” angle and why visibility might be the superpower your employees need in 2026.
The agile sprint approach - Can you really create meaningful content in four weeks? We break down how WhatsApp groups, voice notes, and co-creation can transform your content operation without fancy tech or big budgets.
Experience vs efficiency - As AI makes everything faster, we make the case for why doubling down on experience (not just efficiency) will be your competitive advantage in 2026.
The truth about creating content in 2026
The organisations succeeding with employee content aren’t necessarily the ones with the biggest budgets.
They’re the ones who’ve figured out how to create space for thinking differently, how to start small and iterate, and how to make their employees genuine partners in the content creation process.
They’re also the ones who understand that in a world drowning in AI-generated content and vanity metrics, authentic human experience cuts through like nothing else.
Watch or listen now
Whether you’re just starting to build an employer content function or you’re looking to level up your existing operation, these five pillars will give you a roadmap for the next 12 months.
Watch the episode here:
Listen to the episode here:
Join us for what’s next
This might be the finale of the Co-Created series, but it’s just the beginning for Employer Content Club.
We’re planning events for 2026, and we want you to be part of the conversation. Whether you’re a solo practitioner figuring it out as you go, or part of a team looking to do this more strategically, there’s a place for you in this community.
👉 Join Employer Content Club at employercontent.club
You’ll get early access to upcoming events, connect with other practitioners navigating the same challenges, and help shape how we build this community together.
And if you haven’t watched the previous episodes in the series, head over to the Employer Content Club website to catch up on all the conversations.
A huge thanks to Vouch
Their support has allowed us to have these important conversations about the operational side of content creation - the stuff that often gets overlooked at events and in communities.
If you’re looking for a frictionless way to capture employee-generated content at scale, Vouch is worth checking out. They’ve been brilliant partners throughout this series.
What’s your biggest challenge with employee content creation? Drop a comment below or email me at chris@contentmarketingpod.com - I’d love to hear from you.
Chris
