What will best in class recruitment comms look like this decade? with Mark Horley [Last years' Chair of Judges for the RAD Awards].

In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the last 8 years. And won a big bag of awards to boot. It was great to take some time out with Mark. Here's what we cover: What was your first RAD Awards experience? [featuring Alan Partridge] How award-winning work has evolved over the last decade. What does best in class look like in a new decade kick-started by crisis? Mark's best in class checklist for your next recruitment comms meeting. Let's get on with the chat.  Thanks for listening.  Chris Le'cand-Harwood Host of the Employer Content Marketing Pod Social Media & Content Marketing Strategist at www.lch.social