Is Your Employer Brand Ready for What's Next?

Most employer brand content is built to attract - too often built to fix underlying business issues. Nick Homer has been making this argument for a while - and his case is that until EB teams start treating reputation as something to be improved rather than marketed around, they'll keep filling a bucket with a hole in it.I had a great conversation with Nick about what employer branding actually needs to do to stay relevant — and what gets in the way.Here are some of the things we talk about: - Why employer brand is a reputation discipline first, not a marketing channelHow to spot whether your EVP is already out of date — and what to do about it- What authentic content actually looks like (and why most of it isn't)- Why the loyalty contract between employers and employees has fundamentally shifted- How in-house EB teams can build capability and move faster- Why the pace of organisational change means your EVP needs to keep upAbout Nick HomerNick works in employer brand at Chapter 2, a talent business working across embedded talent, talent intelligence, and employer brand. He brings a great combination of in-house and agency experience — having led employer brand globally at Bumble and Wayfair, and worked across specialist agencies including ThirtyThree, Tonic, and Blackbridge. Nick likes challenging received wisdom in employer branding, including a widely-discussed post on LinkedIn arguing that employer brand is fundamentally about reputation.BONUS EPISODE: The role of employer branding agencies in the future: https://youtu.be/wcKYKOsiHUUSubscribe for more episodes direct to your inbox: https://www.employercontent.marketing/