Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand.
Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast. I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800.
Just a 30-minute chat in a coffee shop resulted in a mini-podcast episode, an article, and a series of audiogram ads that were run across Facebook and Instagram.
An example of the work can be found here.
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director & Strategy Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
