You should spend less money on your next ad!
This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod!
I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space.
In this episode we chat about how working with students as content creators has meant their clients spend less but get great results.
We cover a number of things in our chat:
Using students as your content creators
Reducing your reliance on high-end production content
The power of experimentation
Getting rid of that fear of failure
The benefit of small production teams
How to work with students to create content
Partnerships that work
Thanks for listening.
Chris Le’cand-Harwood
Host of the Employer Content Marketing Pod
Director + Strategy & Production Lead at the Content Marketing Pod Ltd
