Ever wonder what it takes to create employer brand content that actually wins awards?
Chris and Roger have both been judges at multiple awards and have been involved in more submissions than they can remember over their careers.
And they've had nominations and won some awards recently.
So they got together to lift the lid on what it takes to produce nomination and award worthy work.In this episode, Chris sits down with Roger Cayless from Leap Create to dissect their award-winning DE&I campaign with CGI.And then Roger interviews Chris about award-winning work with Not Going To Uni and the RAF. Along with several nominations, these campaigns featured across multiple awards such as the Recruitment Marketing Awards, the RAD Awards, and the Lens Awards.
What You'll Discover:
✅ How CGI's innovative "internal voices" campaign tackled diversity & inclusion differently
✅ The psychology behind using a Peep Show-style first-person perspective
✅ Why Not Going Uni's RAF podcast series evolved beyond traditional formats
✅ The strategy behind taking conversations from studios to sports venues for a more immersive experience
✅ Key insights from judges on what makes content award-worthy
Featured Campaigns🎯 CGI's D&I Campaign - Using internal monologue to showcase authentic inclusion
🎯 Find Your Force Podcast Series - RAF early careers recruitment content that helps people discover career potential through sport
Awards Mentioned
- Recruitment Marketing Awards
- RADs
- Lens Awards
Key Takeaways for Employer Content Creators
1. Avoid the obvious approach - don't just film people talking about their jobs
2. Build genuine trust with clients to execute bold creative ideas
3. Create "campaignable" concepts that can scale across multiple stories
4. Focus on clarity in your award entries and let passion show through
5. Use real employees, not actors, for authentic storytelling
Connect with the Guests:Roger Cayless - Leap Createhttps://www.linkedin.com/in/rogercayless/
Chris Le'cand-Harwood - Employer Content Marketing
https://www.linkedin.com/in/chrislch/
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