How do you scale employer branding when multiple teams, stakeholders and regions are involved?
Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex.
In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer, Global Head of Talent Attraction at ABB, about how organisations bring employer branding together across teams, stakeholders and locations.
While ABB operates globally, the challenges Jane describes are familiar to any organisation trying to coordinate employer branding across different parts of the business.
This conversation explores how to:
- Align multiple stakeholders and departments
- Maintain consistent employer branding across teams or regions
- Balance global guidelines with local flexibility
- Build processes that help teams collaborate
- Use technology and platforms to scale employer branding
- Prove the value of employer branding to the wider business
- Build internal communities that drive adoption and momentum
The key lesson:
Scaling employer branding is about aligning people, processes and technology across the organisation.
This episode is part of a series supported by Cliquify - the Employer Branding Operating System for organisations - featuring conversations with in-house practitioners about how employer branding really works inside organisations.
Find out more about Cliquify here: https://www.cliquify.me/
Subscribe to the Employer Content Marketing Newsletter here: https://www.employercontent.marketing/
Connect with Jane here: https://www.linkedin.com/in/janemehringer/
