Producing content is such a big part of employer branding and talent attraction. But it’s rare to get a real insight into how to do it. Case studies presented at events don’t really cut it IMO!
So we went behind the scenes of a production I was involved in as Director and Producer.
Cygnet recruit across various roles in mental health and social care, particularly nurses. It’s not easy when demand for talent outstrips the supply of talent.
It’s competitive out there!
So we produced a “Passion for Nursing” Series with the wonderful nurses of Cygnet [in partnership with the most excellent team at AudienceLink - shout out to my partner in content Jonathan Farber too!].
The series included a short nursing documentary and podcast episodes at a mental health care hospital in London.
Here’s segment of a conversation I had with Ben Hopewell [Head of Resourcing at Cygnet] and Rowan Marriott [Founder of AudienceLink and my fellow Co-Founder of Engage Car Talent].
And here’s the trailer and full episode of the nursing documentary.
Want to get more behind the scenes? Get in touch and I’m happy to chat about.
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