Welcome to the final episode of Employer Content Club's Co-Created series!
🎙️In this special studio session, me and Chris Murdoch wrap up the series by revealing the five essential pillars for creating authentic employee content over the next 12 months.
Whether you're a solo practitioner or part of a small EB team working with tight budgets, this episode gives you a practical framework to transform your content creation approach.
Throughout the Co-Created series, we've explored how organisations like VCA Animal Hospitals and Police Now are building sustainable content operations by co-creating WITH employees, not just creating content ABOUT them. This finale brings together all those learnings into five actionable pillars you can start implementing immediately.
Timestamps:
00:00 - Introduction & Series Recap
03:15 - Pillar 1: Creating Space to Think Differently
12:40 - Pillar 2: Budget - Doing Better with Less
24:18 - Pillar 3: What's In It For Them?
35:22 - Pillar 4: The Agile 4-Week Sprint
45:10 - Pillar 5: Experience Over Efficiency
Discover why the iterative approach beats the big-budget campaign, how to incentivise employee participation authentically, and why doubling down on experience (not just efficiency) will be your competitive advantage in 2026.
🔗 Join Employer Content Club:Sign up at to access all episodes and connect with other EB practitioners building co-created content strategies. https://www.employercontent.club/co-created
📧 Connect with the Employer Content Club hosts:Chris Le'cand-Harwood - https://www.linkedin.com/in/chrislch/Chris Murdoch - https://www.linkedin.com/in/chrismurdoch/
About the Co-Created Series:
A series exploring how to build authentic content WITH employees, not just about them.
Hosted by Chris Le'cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.https://www.employercontent.club/co-created Series partner:
This series is proudly created in partnership with Vouch - the tool that makes employee content creation frictionless. https://vouchfor.com/
