Where Are You in Your Employer Content Journey? And What’s Next? Find Out in 2 Minutes.
I've built a tool to help you. In 2 minutes you'll get immediate, personalised guidance on what you should do next to scale valuable content sustainably.
“Do more with less.”
If you work in employer branding or talent acquisition, this phrase will be familiar, right?!
Meanwhile, the world is drowning in content and notifications. Every organisation is fighting for attention.
Regular, authentic and value first employer content isn’t optional anymore - it’s the only way to avoid getting lost in the noise.
But there’s a problem: You have limited time and budget, yet you’re expected to be front of mind amongst your audiences.
You know you need to show up regularly. But how?
Without clarity on where you stand, every decision feels harder.
The Real Challenge: Direction, Not Effort
Most teams aren’t failing due to lack of effort. They’re stuck because they’re not sure:
Where they actually are right now
What’s genuinely holding them back
What specific action to take next
So they either copy what best-in-class brands do (and burn out), stay stuck doing the minimum (and feel invisible), or invest in the wrong things at the wrong time.
The gap between struggling and thriving isn’t about working harder. It’s about knowing your next right step.
Your Bridge: Employer Content Scorecard - Get Actionable Advice in 2 Minutes
This is why I created the Employer Content Momentum Scorecard.
It’s a 2-minute assessment built on 20 years of employer content experience - from winning awards to judging them, to countless conversations with practitioners on my podcast.
Your answers give you instant feedback on where you stand and what to do next - not generic advice, but personalised guidance for your actual stage - from starting out through to best in class.
What You’ll Get (Instantly)
✓ Your Momentum Score - Clear picture of where you stand
✓ Your Current Phase - Starting Out, Intermediate, Advanced, or Best in Class
✓ Personalised Next Steps - Practical actions for your phase
This gives you direction - so you can start building momentum with the time and budget you actually have.
Where You’re Headed
Imagine knowing exactly what to focus on next. Not everything - just the moves that will actually work for your stage.
Imagine publishing content with confidence, knowing your strategy matches your capacity.
The brands creating award-winning content that cuts through the noise got there by understanding their starting point and taking intentional steps forward.
Take the Scorecard
Discover where you stand with immediate feedback.
You don’t need to do everything. You just need to know what to do next.
All the best. I hope you find it helpful.
Chris Le’cand-Harwood
Founder - Content Marketing Pod Ltd