The Lean Employer Content Guide is here
I've been working on something this year. The Lean Employer Content Guide is finally available, and I couldn’t be happier to finally put this into people’s hands.
Why I wrote this
It started as an idea during on an early morning walk. Then when I started talking to people about it the feedback was positive. So I decided to write this guide that’s here in my hand.
And I wrote it for good reason.
The content attention crisis is the single biggest shift in employer content. And it’s the problem this guide helps you solve.
In a world of constant notifications and endless feeds, the competition for attention is brutal. Today’s candidates are drowning in content. Holding attention has never been harder.
Which is exactly why a lean approach and being self-sustainable matters. Rather than committing months to planning campaigns, or relying on spending tens or hundreds of thousands on productions with uncertain outcomes, lean lets you:
Test ideas quickly, without breaking the budget
Learn what resonates with your specific audiences
Scale what works across roles, business areas, channels and formats
After months of writing and editing and building in between work, family and friends, The Lean Employer Content Guide is now available.
What it is
The Lean Employer Content Guide is a practical framework for in-house teams in employer branding and talent acquisition.
Lean is a way to be more self-sustainable and to take small steps towards something bigger.
It’s the approach I’ve built my business around, and it’s how I’ve taken clients from mobile-shot employee videos all the way through to full video productions - without the blockbusting film budgets.It’s also how I’ve run this newsletter, podcast, YouTube Channel and my LinkedIn.
The Lean Employer Content Guide is built around a framework that covers two things: the foundations you need to get right before you start creating — how you think, how you plan, and how you set yourself up to produce consistently — and a three-stage cycle for actually running your content operation.
Every chapter ends with five take-action items you can run that same week. It’s nearly 90 pages, about an hour’s read end to end, and built to be dipped into as a working reference rather than read once and shelved.
What you get
The printed guide itself, with notes pages built in so you can capture your own thinking as you read
The 4-Week Sprint Toolkit, to run your first Content Cycle as a proper time-boxed sprint
The Content Cycle Canvas, a single-page worksheet worth pinning above your desk
Occasional emails from me, nothing relentless
For my first print run the guide costs £26, UK shipping included.
Thank you to the early-morning starts, the coffee shops, the sofa sessions, and to everyone who encouraged me to turn the idea of this guide into the guide itself. You know who you are.
Chris
Host, Employer Content Marketing
Founder, Content Marketing Pod Ltd