Podcasting is just brilliant for sparking conversations and that’s exactly what happened when I met Chris Murdoch on LinkedIn. He’s Co-Founder of Voyse.io and host of the brilliantly named Employer Bland podcast.
And he ended up inviting me as a guest. Great chat followed while I was on my way to Belgrade doing a live podcast on stage at the wonderful Empple Employer Branding Festival.
We discussed:
The rise of Job Branding/Marketing. How it differs from Employer Branding and why its important.
What is Job Branding and how can you execute a strategy that compliments your overall EB.
How to effectively generate a job category content library and reuse assets many times to increase ROI on effort/cost.
Where Job Branding sits, whose responsibility it is and why it can be easier to sustain and optimise performance vs bigger/broader EB and Rec Marketing initiatives.
Here’s a short clip:
And here’s the full episode:
Thanks for watching and listening.
Chris
Host and Producer + Founder of The Employer Content Studio