Employer Branding is Evolving - How do you evolve with it?
Employer branding is no longer just about great creative, career sites and social posts. It's evolving into a strategic business asset.
Today, employer branding is so much more than it used to be. Now it’s about proving ROI, winning leadership buy-in, and connecting directly to business impact.
That’s why I sat down with Amit Parmar, CEO of Cliquify, who’s been at the centre of EB conversations for 20+ years. And sees his tech platform as an Employer Brand OS.
We dug into:
✅ What the latest data says about EB in 2025
✅ The real challenges practitioners face behind the scenes
✅ Why leadership buy-in remains the #1 barrier
✅ How teams can finally measure ROI and gain credibility
And because I want EB practitioners to have practical tools - not just theory - we’re sharing a free resource that calculates your EB ROI instantly.
📺 Watch the full episode here →
🎧 Listen to the full episode here →
The next episode with Amit is all about AI and Employer Branding - It’s not replacing employer branding - it’s redefining it.
Subscribe to get this direct in your inbox.