Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true superpower in employer branding - is there a truer superpower to have?
Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of empathy! Empathy is the key to the next evolution of employer branding, so this is a chat worth listening in on.
Thanks for listening. Thanks for watching.
Chris Le'cand-Harwood
Host & Curator of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd