A Quick Look At RAD Awards-Winning Work [Single Use of Video]

I couldn’t make the RAD Awards last night, but one of the winners caught my eye, so here’s my take on it from a few months ago.

Last night, the RAD Awards announced their winners, and one piece caught my eye: Gloucestershire Hospitals NHS Foundation Trust’s 90-second video, which won the Use of a Single Video category.

I’d actually talked about this same video a few months ago, when it won at the Recruitment Marketing Awards.

It’s simple, authentic, and emotional. Nurses, midwives, and patients are shown naturally, giving a real sense of what life in the maternity unit is like. There’s even a short poem woven through the narrative, highlighting the impact the organisation has on people’s lives. And it’s all achieved on a £15K budget [it won the £15K or under category at the Recruitment Marketing Awards in October].

I love doing these short dives into award winning work, because you don’t get to see much behind the winner’s name up in lights on the night. Taking time out to look at award-winning work is a valuable way to learn, get inspired, and reflect on what makes recruitment content genuinely effective.

Huge congratulations to all the winners and nominees from the RAD Awards last night. Shame I couldn’t make it this year - it’s always good fun!

Heres’ the full video: